Fresh Produce - Welcome to my blog

Source: Lynda Gibson

Hi, and welcome to my little cozy nook on the internet. It’s a great place – filled with love for art and music and ever-changing obsession with fruits. Currently on Orange, probably moving towards Grapefruit. (Pineapple is a constant obsession by the way).

My name is Himanshu, and can be addressed as “Shu”. I’m a twenty something marketing student at NYU who ended up in this field because I wasn’t smart enough to be an engineer or have the athletic capability of a mildly fit 17-year-old runner. Turns out though, I love it. More than the ability to create, tell a story or think about how to converse with a diverse group of individuals, it is the intellect and the creativity of the people in the industry that I really enjoy.

In my 3 years of work experience at communication and advertising agencies, I have met some of the smartest and the most interesting people. Not to mention, a handful eccentric people as well. There is a thrill in seeing your baby (a product of countless hours of effort by a team, heated arguments, excessive late nights and warm group hugs) come into its own, or sometimes fail miserably; and having to start all over again. Group hugs help. I really enjoy the process – the research, the strategy, the creative conceptualization, the final implementation and the impact of a campaign. The design process fascinates me not only because of the sheer talent and skill required, but also the thought and ability that goes in to designing a visual language.

Music has been a passion growing up, and after multiple failed attempts with a variety of instruments (6 to be precise), I found love in guitar and have been playing for over 10 years. Starting my own band, writing my own music and collaborating with other musicians and writers gave me my first taste of creative expression and I LOVED it. Think Strawberries. In fact, my love for marketing started with the band. I handled social media, developed content, strategized releases, videos, and managed the positioning of the band. Since then, I have worked in agencies with clients of all sizes in various industries for their external and internal communications. From MNCs like GE, Tata Beverages, ITC to health and technology start-ups and restaurants, different body of work present their own learning and challenges. I even jumped at the opportunity to build and lead the Digital Marketing wing with one of my employers.

Right now, things are morphing constantly and at an incredible pace. As marketers, we not only have to keep up, but also try and stay ahead of the curve in an attempt to control it. This blog is my attempt to ensure that I do my bit to stay ahead of the curve and share with you my journey, my love for fruit, music, and maybe in the future, some of my thoughts. I was recently thinking whether humans have certain closet cannibalistic tendencies because of how we associate consumption/taste related words(“honey”, “cupcake” or “sweetheart) to people we love. More on that later, maybe?