Bare Essentials - Digital
- Himanshu Arora
- Apr 28, 2019
- 2 min read
So after all this time, you believe that your firm finally needs an extra push and you’re looking to take your marketing efforts digital. Whether you do it yourself, or you decide to work with an agency, there are a few things, you need to know – essentials, like, the sun, or water, or the 7 cans of Redbull to keep up with your 8 year old niece.
Digital is not just Social Media
Let’s not get into why you may believe this, or how this is the common perception. Just know that, Digital is just not social media. Yes, with the amount of data platforms such as FB have on consumers, makes for a great advertising tool, but, as with the case with all children, just the one tool is never enough. Email, content, website, app, SEM, Display ads, are just some of the components of digital that are bare essentials.
SEO is Important
When was the last time you looked at Page 2 on a google search. SEO is important. Backlinks, alt tags, anchor text, meta description are some of the essentials for a good SEO site. Yes, content is important, but simply writing blogs and “keyword stuffing” is not going to do much. There are all these other things that are important. The objective is to ensure the “web crawlers” can find your content easily. This might be a good place to start.
Social Listening
Make sure you listen in on what people are saying about you. Also, make sure that you monitor hashtags, mentions, and opportunities to direct conversation with organic discussions among your target audience. Furthermore, use social media as a tool to conduct customer service. It has always been an engagement platform. Use it to it’s complete potential. Some of the tools you can use for Social Listening are listed below:
a. Agorapulse
b. Tweetdeck
c. Mention
Don’t have the budget for social listening tools right now? I suggest you make room for it. It’s essential.
Organize your email list
This is an essential most marketers seem to completely miss out on. You must collate and segment your email list – depending on the type of customer, and the conversations you’ve had with them. Once you begin your efforts and organize your email lists and start mailing them, CRM tools like Mailchimp and Constant Contact will then take over and direct the customer through the journey you’ve mapped out for them.
It can’t just be digital
Digital is a great platform to effectively reach out and engage with your target audience. But like everything else, it can’t be the only one. Brands, big and small ensure that they create multiple touchpoints for the consumer. Whether it is complemented with sales efforts, experiential touchpoints, or maybe even print, you can’t just look at concentrate all your efforts on one platform. At the end of it, it’s all about creating an experience for the consumer.
Comments